Mechanicals & Delivery
|AD SHUTTLE INFO||Please upload your PDF x-1a (preferred) to http://www.adshuttle.com
First time users must register before uploading materials. Please do not stuff or zip files.
Files on disc are not accepted.
|SPECIFICATIONS||Build page to trim and extend bleed 1⁄8″ beyond page edge.
Keep live matter 14″ from final trim.
All elements to be placed at 100% with no rotation or cropping.
Pantone colors must be in CMYK mode.
Color builds should not contain any color less than 5%. Reproduction of tints built from less than 5% is not guaranteed.
All images must be 300 dpi; 133 line screen.
Maximum ink density: 300%
|TYPE REPRODUCTION||Type should never be less than 6 point boldface. Fine and/or serif type should be used at a minimum.
Reverse type: When lettering reverses out of CMYK, the type should not be less than .007" (the thickness of a 1/2 point rule) at the thinnest part of a character. The dominant color should be used for the shape of the letter and subordinate colors spread slightly to minimize registration issues.
|FONTS||Font information should include manufacturer, font name, and version.
Do not apply style attributes to font (bold, italic). Instead, use a different version of the font (e.g. Helvetica Bold).
|COLOR CALIBRATION||Include 5%, 25%, 50%, 95% and 100% Cyan, Yellow, Magenta, and Black control patches.|
|PROOFS||1 proof must accompany each ad.
See www.swop.org for more information
Accepted types of proofs are: Kodak Approval, Iris, or Dupont Waterproof
All proofs must have color bars.
SWOP standards, GATF/SWOP approved scales, targets, and control patches.
First-time users must register before uploading materials.